How Petronum Can Improve SEO, Fix Schema Gaps, and Boost AI Visibility

Petronum is a mission-driven marketing agency with a strong visual brand and a fast-loading website. But even great design needs the support of strong SEO fundamentals—and that’s where this crawl analysis uncovered key opportunities.

In this post, we’ll break down what’s working well, what needs improvement, and how small technical fixes could help Petronum gain serious visibility across Google and emerging AI platforms like ChatGPT and Perplexity. If you run a similar agency or service business, this breakdown might be exactly what you need to improve your own performance.

Quick Performance Wins

One of the best things about Petronum’s website is its speed. Across the board, performance metrics are strong:

MetricAvg ValueInitial Load Time~0.32s Full Load Time~0.13sFirst Paint~0.05s First Contentful Paint~0.06s

That means users (and search engines) don’t have to wait around. And yes, the mobile viewport tag is present and HTTPS is enforced—so the site is both responsive and secure.

Why it matters:

Google favors fast, mobile-friendly websites. Page speed is a direct ranking factor, and better load times increase user engagement.

The Hidden Technical Issues Holding the Site Back

While performance is excellent, the crawl revealed several key technical SEO problems that could be limiting Petronum’s full potential.

1. Canonical Confusion

Several URLs—like blog posts and the blog index—are incorrectly canonicalized to a staging domain:

Canonical URL: https://pmc.hdn.mybluehost.me/5-principles-of-effective-web-design/

Fix this immediately. Canonicals must reflect your live domain (https://petronum.net). This ensures Google attributes authority to the right site and prevents content duplication penalties.

2. Missing or Weak Schema Markup

Schema markup is how Google and AI tools understand your website. Petronum includes some core schema types like Organization, WebPage, and Article, but most of the data is incomplete or uses placeholder content (more on that below).

• No FAQPage, LocalBusiness, or Product schemas
• Descriptions and image captions are often blank
• Structured data for authors includes boilerplate filler

Why it matters:

Without rich schema, Google’s AI and ChatGPT-like engines can’t reliably interpret what your business does or how to rank it in featured results.

3. Alt Text and Accessibility

Across the site, only about 50% of images include proper alt text.

• Images with alt: 31
• Images without alt: 31

This is a missed opportunity for both SEO and accessibility. Search engines rely on alt text to understand visual content—and so do screen readers for users with disabilities.

The Lorem Ipsum Problem

Let’s talk about the elephant in the room: placeholder content is still live on the site.

During the crawl, high-frequency words like “lorem,” “ipsum,” “dolor,” and “amet” showed up again and again in schema fields, author bios, and even semantic keyword clouds.

Example:

BIO!!! Lorem ipsum dolor sit amet, consectetur adipiscing elit...

This is a critical issue.

Why placeholder content damages SEO:

• Search engines treat it as low-quality or incomplete
• AI models ignore it entirely
• Users lose trust the moment they spot it

Immediate action: Do a site-wide audit and replace all dummy text with original, brand-appropriate content.

Content Strategy Weaknesses

The design and themes of Petronum’s blogs are well-aligned with their mission—but most posts are under 400 words.

For example:

• “5 Principles Of Effective Web Design” = 91 words
• “Hyperpersonalized Marketing” = 380 words

That’s simply too short to compete in modern search results or feed language models meaningful information.

What to do:

• Expand blogs to at least 800–1200 words
• Include real-world examples, quotes, and FAQs
• Use internal linking to connect blog content to service or CTA pages

AI & LLM Visibility Score: 3–5 / 10

We rated Petronum's LLM (large language model) readiness based on several key signals:

CriteriaStatusOrganization Schema✅ PresentWebPage/WebSite Schema⚠️ Present but incompleteFAQPage/Product Schema❌ MissingAlt-Text Coverage⚠️ Partial (~50%)Content Depth❌ Insufficient

Why this matters:

AI-generated search results are already rolling out. To show up in those tools, websites need properly labeled, richly detailed structured data and longer-form content with clear headings and entities.

Internal Linking and Engagement Gaps

Right now, blog posts don’t lead users toward conversion.

They end abruptly or link to other blog posts—but not to any service pages, case studies, contact forms, or lead magnets. This is a missed chance to convert readers into leads.

Fix with:

• CTA banners or buttons within each blog
• Contextual in-line links using anchor text
• Suggested reading or case study carousels

Top Action Items

Here’s a prioritized list to improve Petronum’s SEO fast:

Immediate (0–2 Weeks)

• Fix canonical URLs
• Replace all placeholder content
• Add meta descriptions to all pages
• Audit and fix all missing image alt tags

Short-Term (2–4 Weeks)

• Expand each blog post to at least 800–1000 words
• Implement CTA linking from blog posts
• Add FAQPage and LocalBusiness schema

Long-Term (1–3 Months)

• Build topic clusters for terms like:
• “mission-driven marketing”
• “growth-focused branding”
• “hyper personalized campaigns”
• Create an internal backlinking strategy
• Begin content distribution and link building

What’s the ROI?

By addressing these issues, Petronum can expect:

• Increased visibility in traditional and AI-driven search
• Higher domain authority through schema + content upgrades
• Better lead flow from improved user journeys and CTAs
• More keyword rankings through content expansion
• Increased trust from fixing placeholder issues

Ready to Grow?

If you found this breakdown helpful, we’d love to help you implement it.

At AllGreatThings.io, we help brands like Petronum bridge the gap between beautiful design and functional, AI-ready SEO strategy.

Let’s Talk →

Reach out for a free consultation and let’s turn this roadmap into real-world growth.