Jason Mellet is a founder and GTM systems operator who builds the commercial infrastructure companies run on — research engines, outbound systems, content factories, attribution, and the portals that hold the work together.
He has spent 16 years building companies from the ground up, including an e-commerce business and a two-sided marketplace. That experience taught him to look across the whole business — demand, conversion, data, workflows, and operations — rather than treating marketing as a single function.
Today he applies an AI-forward approach to that work. He identifies where teams lose time, where information is fragmented, and where better systems create operating leverage. Then he builds: workflows, automations, dashboards, research engines, and client-facing operating systems the team actually uses.
Companies do not only hire Jason to ship tools. They ask him to own the operating functions those systems have to serve — revenue operations, GTM operations across sales and marketing, and demand generation — and stay in the work until the commercial engine runs.
Recent work includes a multi-brand content and attribution hub, a signal-based demand system for a regulated clinical-data company, a deliverability-safe executive outreach engine, and an evidence-first SEO and AI-visibility operating system.
Built the studio’s commercial systems: the public site, an AI Visibility Scan with live DataForSEO enrichment, SEO experiment collection from Search Console and GA4, and the operating stack used across client engagements.
Built the live GTM operations hub, Ads conversion loop, and a trigger-based demand engine from public clinical and regulatory signals. The work sits inside the functions companies usually staff as RevOps, sales and marketing ops, and demand gen — not as a side automation project.
Designed and shipped the operating system behind three e-commerce brands: monthly SEO content production, a client approval hub, and a sales attribution layer tying Shopify orders to marketing channels.
Built a production five-step outreach system with dual-sender delivery, research gating, bounce and reply suppression, and an operations dashboard — designed to book calls without burning domain reputation.
Built a full go-to-market system including ICP, messaging, SEO foundation, content roadmap, outbound targeting, and ABM strategy for a mid-market WMS.
A complete rebuild of the AGT site with a fast SEO architecture, content ecosystem, internal linking engine, schema system, and an AI Visibility Scan built to measure how AI search tools find and cite a business.
A three-brand operating system: monthly SEO content production, a client approval hub, and sales attribution that ties Shopify orders back to marketing channels.
A live operations hub plus a trigger-based outbound system that turns public clinical and regulatory signals into gated, enrichable demand.
The core model. Jason works inside the company on a weekly cadence and owns a defined slice of the commercial system — RevOps, GTM operations across sales and marketing, demand generation, or the technical layer underneath. Hours scale to the function, not to a packaged sprint.
For systems already live. A monthly retainer to keep the engine running, improve it, and stay accountable for the outcome — outbound, content, attribution, or an ops hub — without standing up a full-time seat. The point is leverage: the system does the work, Jason stays on the hook.
Some work starts as a system build — a portal, demand engine, content factory, or attribution layer — then converts into an embedded seat or a lighter retainer once the infrastructure is in production. Jason does not hand off a deck and leave.
When the company also needs commercial leadership, org design, or board-level value creation, Jason and Jennifer connect the operating model to the systems that make it run day to day.
Use the studio calendar to book time, or connect on LinkedIn if you prefer to start with a conversation.
