The marketing industry loves to push the same tired content marketing advice: “Create great content, and the backlinks will come.” Or worse, “Email thousands of people and beg them to link to your site.” Both of these approaches are flawed, outdated, and a complete waste of time.
At All Great Things, we take a different approach—one that actually works. Instead of waiting for strangers to discover and link to your content, we empower you to take control of your link-building strategy. We provide the platform where you can create high-quality, SEO-optimized content and strategically add backlinks to your own site. This is how real authority is built.
Why Content Alone Isn’t Enough
Content marketing isn’t just about publishing blog posts and hoping for the best. Google and Bing don’t rank content just because it’s well-written—they rank content that has authority. And how do you build authority? Backlinks.
Most businesses and bloggers fail at content marketing because they follow advice that doesn’t work in the real world. The idea that random websites will just stumble across your content and link to it is pure fantasy. Meanwhile, cold-emailing 5,000 people to beg for backlinks rarely works—and when it does, the links you get are often weak, irrelevant, or even harmful to your SEO.
How All Great Things Helps You Build Authority
We make content marketing work for you by giving you the tools to:
• Create high-quality content that Google and Bing want to rank
• Add backlinks to your own site from content you control, ensuring link relevance and authority
• Boost your domain ranking over time, leading to higher search visibility and more organic traffic
• Get your content optimized for AI-driven search results, ensuring visibility in the next generation of search engines
• Stop relying on outdated SEO tactics that keep small businesses and bloggers struggling to compete
This is the strategy big marketing firms don’t talk about because they want you to believe you need them to rank. But the truth is, you can do this yourself—and we’re here to show you how.
Why Most Content Marketing Fails
Waiting for backlinks to magically appear – They won’t. You need a proactive strategy.
Relying on cold outreach for links – It’s time-consuming, has a low success rate, and often lands in spam folders.
Focusing on content quantity over quality – Google doesn’t care how much you post if no one links to it.
Ignoring SEO fundamentals – Without optimization and backlinks, even the best content won’t rank.
Who Needs a Smarter Content Marketing Strategy?
Small businesses that want to drive traffic without paying for ads
Bloggers looking to grow their audience and increase domain authority
Entrepreneurs and startups who can’t afford to waste time on outdated marketing tactics
Anyone frustrated by content that never ranks or generates meaningful traffic
The Bottom Line
The marketing giants want you to believe that great content alone will bring backlinks and rankings. It won’t. A strong content marketing strategy isn’t just about creating content—it’s about building authority by placing high-quality backlinks where they matter. And with AI-driven search results changing the game, having optimized content on All Great Things gives you an edge over competitors still relying on old-school SEO tactics.
Want to take control of your content marketing? See our plans here.
Need expert guidance? I help businesses and bloggers create SEO-driven content strategies that actually work. Hire me here.