If you’ve ever been told that “great content naturally attracts backlinks,” you’ve been sold a lie. The idea that people will magically discover your content and link to it is a fantasy. Most businesses and bloggers spend years waiting for those backlinks to come—and they never do.
That’s why All Great Things is flipping the script on content planning. Instead of sitting around hoping someone will link to your site, we give you the power to create those backlinks yourself. Content planning isn’t just about what you post on your own site—it’s about where you post and how you use that content to build authority.
Why Content Planning Has to Include Backlinks
For years, marketing gurus have pushed the idea that all you need is great content and the backlinks will follow. But in reality, the businesses that win don’t wait—they build their own authority. A smart content plan doesn’t rely on luck. It includes:
• Posting on high-quality platforms like All Great Things to create content and authoritative backlinks for your business.
• Structuring your content for SEO so search engines understand its value.
• Using internal linking and backlinking strategically so every piece of content strengthens your site’s ranking.
• Planning blog posts, social content, and pillar pages together so they work toward a bigger goal, not just random short-term traffic spikes.
How All Great Things Fits into Your Content Plan
Instead of relying on outdated content marketing tactics, you can take control of your SEO today. With All Great Things, you’re not just creating content—you’re actively building the backlinks that Google and Bing look for when ranking websites.
This means:
• No more waiting for someone else to “discover” your content and link to it.
• No more begging for backlinks in spammy outreach emails that get ignored.
• No more relying solely on your own website to do all the heavy lifting in your SEO strategy.
Now, when you publish content, you’re also strategically placing backlinks that drive authority back to your main site. This isn’t just smart—it’s how modern content marketing should work.
Why Most Content Plans Fail
• No backlink strategy – Writing content without building backlinks is like opening a store without telling anyone where it is.
• Random, unstructured posting – Posting without a plan means your content competes with itself instead of working together.
• Relying only on your own website – If your content plan only involves publishing on your blog, you’re missing out on a major growth opportunity.
• Ignoring SEO fundamentals – Without internal linking, proper structure, and backlinks, even great content won’t get found.
Who Needs a Smarter Content Plan?
• Business owners who want more organic traffic without waiting years to build authority.
• Bloggers and content creators who need a better way to get their content seen.
• Marketers tired of hearing bad advice that doesn’t work in the real world.
• Anyone who wants to take control of their SEO instead of leaving it to chance.
The Bottom Line
Content marketing isn’t just about what you publish—it’s about where you publish and how you use that content to grow your authority. A real content strategy includes backlinks you control, not ones you wait around for.
With All Great Things, you’re not just planning content—you’re building authority from day one.
Want to take control of your content strategy? See our plans here.
Need expert help? I work directly with businesses and bloggers to create SEO-driven content plans that actually work. Hire me here.