Google Analytics is one of the most powerful tools available to businesses and bloggers—but it’s not perfect. If you’ve been told to rely solely on Google Analytics for measuring success, you’ve been misled. While it provides valuable insights, it has flaws, blind spots, and limitations that many marketers either don’t understand or choose to ignore.
At All Great Things, we believe Google Analytics should be part of your data toolkit, not your entire strategy. It’s great for tracking trends, understanding how visitors interact with your site, and identifying where traffic is coming from—but if you rely on it alone, you’re missing out on the bigger picture.
Why Google Analytics is Essential
Despite its flaws, Google Analytics is a must-have for anyone serious about digital marketing and SEO. Here’s why:
• Traffic Analysis – Understand where your visitors come from and how they navigate your site.
• User Behavior Insights – Identify which pages are keeping people engaged and which are causing drop-offs.
• Conversion Tracking – See how visitors turn into leads, customers, or subscribers.
• SEO & Content Performance – Track organic traffic and how users interact with your content.
It’s a great tool—but here’s where it falls short.
The Limitations of Google Analytics
Most businesses and marketers treat Google Analytics like a single source of truth, but in reality, it has several flaws that can mislead you if you’re not careful.
• It Can’t Track Everything – Google Analytics doesn’t show you every visitor or every action taken on your site. If users have ad blockers or cookies disabled, they won’t show up in your reports.
• Backlink Tracking is Weak – Google Analytics won’t tell you the full story when it comes to backlinks. You need additional SEO tools like Ahrefs, SEMrush, or Google Search Console to understand how links are affecting your rankings.
• It’s Not Always Accurate – Google Analytics samples data, meaning your reports may not reflect the full picture—especially if you have a high-traffic site.
• AI Search Results Are Changing the Game – Google Analytics was built for traditional search, but AI-powered search results are shifting how users interact with websites. If you’re relying only on GA to track your performance, you’re missing this shift.
How All Great Things Complements Google Analytics
Google Analytics tells you how people interact with your site, but it doesn’t help you grow your site’s authority. That’s where All Great Things comes in.
• We help you build backlinks that Google Analytics can’t track properly. Instead of relying on others to link to you, you can create high-quality content and add backlinks yourself.
• We optimize your content for AI-driven search. As search engines evolve, traditional analytics tools will struggle to track how AI is influencing traffic. Posting on All Great Things ensures your content is structured for this future.
• We give you an SEO-first strategy that works beyond Google Analytics. A smart marketer doesn’t rely on one tool—they use a suite of insights to make better decisions.
Why Most Businesses Get Google Analytics Wrong
• They assume it tracks everything – Many marketers don’t realize Google Analytics misses certain visitors, interactions, and backlink data.
• They don’t pair it with SEO tools – Google Analytics doesn’t show you keyword rankings, backlink growth, or off-page authority—all crucial for SEO.
• They don’t track multi-source data – Businesses that rely on one tool for all their insights make blind decisions.
Who Needs a Smarter Approach to Google Analytics?
• Small businesses looking to make data-driven decisions without getting misled by incomplete reports.
• Bloggers and content creators who want to track their success but also build authority outside of their own website.
• SEO professionals who understand that Google Analytics alone isn’t enough to measure true success.
• Anyone tired of following Google’s rules without questioning what’s missing.
The Bottom Line
Google Analytics is a powerful tool, but it’s just that—a tool. If you’re using it as your only source of truth, you’re making decisions based on incomplete data.
At All Great Things, we help businesses and bloggers go beyond Google Analytics by providing a platform for building backlinks, optimizing for AI-driven search, and taking control of their SEO strategy.
Want to take control of your data-driven strategy? See our plans here.
Need expert help? I work directly with businesses and bloggers to create digital marketing strategies that actually work. Hire me here.