Marketing isn’t what it used to be. For years, big agencies and so-called “experts” have convinced businesses that they need to spend thousands on bloated marketing campaigns, paid ads, and outdated strategies that don’t actually move the needle.
Meanwhile, small businesses and independent creators are left scrambling, trying to figure out how to grow without blowing their budget on marketing fluff.
At All Great Things, we believe in marketing that works—a strategy-first approach that puts businesses and creators in control of their growth.
What is Marketing, Really?
Marketing is simply getting the right message in front of the right audience at the right time. That’s it. Everything else—SEO, social media, content, email, ads—is just a tactic to make that happen.
Good marketing:
• Brings in the right audience – Not just traffic, but traffic that converts.
• Builds trust & authority – People don’t buy from brands they don’t trust.
• Is measurable & scalable – If you can’t track it, you can’t improve it.
• Doesn’t rely on one channel – Real marketing isn’t just social media, just SEO, or just email—it’s a mix that works together.
The Old Marketing vs. The New Marketing
Old Marketing:
• Pay big agencies to “handle everything”
• Chase trends that don’t deliver ROI
• Rely on ads without building organic authority
• Create content and hope it ranks
New Marketing (The AGT Way):
• Create content that ranks and builds backlinks from day one
• Use AI-driven optimization to stay ahead of search trends
• Leverage organic growth instead of dumping money into ads
• Take control of your marketing without relying on third-party platforms
Where Does All Great Things Fit Into Your Marketing Strategy?
Most businesses and creators struggle with marketing because they’re stuck relying on other people’s platforms—social media algorithms, Google’s ever-changing rules, and expensive ad campaigns.
At All Great Things, we help you take back control of your marketing by:
• Helping you create high-quality, SEO-friendly content that ranks
• Providing a platform where you can build your own backlinks instead of waiting for them
• Optimizing your content for AI-powered search results so you stay ahead of the competition
• Giving you the tools to market your business on your own terms
Why Most Marketing Efforts Fail
• No clear strategy – Posting content without a plan is just noise.
• Too much reliance on paid ads – Ads work, but without organic authority, they become a money pit.
• Ignoring SEO & backlinks – Without authority, your content won’t rank, and your audience won’t grow.
• Focusing on vanity metrics – Traffic is meaningless if it doesn’t convert into actual revenue.
Who Needs a Smarter Marketing Strategy?
• Small business owners who want to grow without wasting money.
• Bloggers & content creators who want to build their audience and get found online.
• Entrepreneurs & startups looking for a smarter way to scale.
• Anyone tired of marketing strategies that sound good but don’t actually work.
The Bottom Line
Marketing doesn’t have to be complicated. The businesses that win aren’t the ones with the biggest budgets—they’re the ones with the best strategy.
At All Great Things, we provide the tools, platform, and expertise to help you market your business on your terms—no agencies, no fluff, no wasted time.
Want to take control of your marketing? See our plans here.
Need expert help? I work directly with businesses to create marketing strategies that actually work. Hire me here.