SEO is part strategy, part execution, but the right tools can make all the difference. Whether you’re optimizing content, tracking rankings, analyzing backlinks, or auditing your website, SEO tools give you the insights needed to stay ahead of competitors. The SEO industry is packed with tools—some free, some premium, and some essential for any business looking to grow. From keyword research and site audits to backlink analysis and AI-driven insights, here’s a deep dive into the best SEO tools available today.
All-in-One SEO Suites
These platforms offer a complete SEO toolkit with features like keyword tracking, competitor analysis, backlink monitoring, and on-page SEO recommendations.
• Ahrefs – One of the most powerful SEO tools available, specializing in backlink analysis, keyword research, and competitor tracking.
• SEMrush – A comprehensive SEO and PPC tool offering keyword research, site audits, backlink tracking, and advertising insights.
• Serpstat – A budget-friendly alternative to Ahrefs and SEMrush, ideal for keyword research, competitor analysis, and backlink tracking.
• Moz Pro – A well-known tool that focuses on domain authority tracking, site audits, and keyword analysis.
• Majestic SEO – Best known for its Trust Flow and Citation Flow metrics, helping users assess the quality of backlinks.
Keyword Research & Search Trends
Finding the right keywords is the foundation of SEO success. These tools help you identify high-ranking keywords, search trends, and long-tail opportunities.
• Google Keyword Planner – Free keyword research tool within Google Ads, ideal for PPC and SEO keyword discovery.
• Ubersuggest – Developed by Neil Patel, this tool provides keyword ideas, search volume, and competition analysis.
• KeywordTool.io – Generates long-tail keyword suggestions using autocomplete data from Google, YouTube, Bing, and Amazon.
• AnswerThePublic – Shows what questions people are asking about a topic, perfect for content ideas and SEO strategy.
• Google Trends – Identifies search trends over time, helping you create relevant, timely content.
Backlink Analysis & Link Building
Backlinks are still one of the strongest ranking factors for Google. These tools help analyze who’s linking to you, track lost backlinks, and uncover new link-building opportunities.
• Ahrefs Backlink Checker – The best tool for analyzing backlinks, anchor text, and domain authority.
• Moz Link Explorer – Helps find broken links, track link-building efforts, and analyze competitors’ backlinks.
• Majestic SEO – Provides deep insights into backlink quality, Trust Flow, and Citation Flow.
• Linkody – A real-time backlink tracker that notifies you when you gain or lose links.
• Monitor Backlinks – Focuses on backlink tracking and disavow management, ensuring your link profile stays clean.
Technical SEO & Website Audits
A well-optimized website needs to be fast, mobile-friendly, and structured for search engines. These tools help identify technical issues that may be holding you back.
• Google Search Console – A free tool that helps monitor indexing, crawling errors, and search performance.
• Screaming Frog SEO Spider – A desktop tool that crawls websites and identifies broken links, duplicate content, and SEO issues.
• Sitebulb – Similar to Screaming Frog, but with better visual reporting for SEO audits.
• GTmetrix – Analyzes page speed and Core Web Vitals, helping improve website performance.
• Google PageSpeed Insights – A free tool from Google that measures load time and user experience metrics.
• Lighthouse – Built into Chrome Developer Tools, it audits websites for SEO, performance, and accessibility.
Rank Tracking & SERP Monitoring
Tracking where your pages rank is crucial for measuring SEO success. These tools help monitor keyword rankings, track competitors, and identify fluctuations.
• Ahrefs Rank Tracker – Tracks keyword rankings across multiple locations and devices.
• SEMrush Position Tracking – Offers daily updates on rankings and visibility trends.
• Serpstat Rank Tracker – Monitors local and global search rankings over time.
• AccuRanker – A premium rank tracking tool with one of the fastest update speeds.
• Google Search Console Performance Reports – Tracks search impressions, clicks, and rankings directly from Google.
AI-Powered SEO & Content Optimization
AI is changing SEO by automating content creation, improving keyword analysis, and optimizing for search intent. These tools leverage AI to improve your SEO strategy.
• Surfer SEO – AI-powered content optimization that analyzes top-ranking pages and suggests improvements.
• Clearscope – Uses AI to analyze content relevance, readability, and keyword optimization.
• Frase.io – Helps create content that matches search intent, ensuring it ranks higher in search results.
• MarketMuse – AI-driven content research and optimization, great for identifying content gaps.
• ChatGPT with Web Access – Can be used for SEO research, content ideas, and AI-generated optimizations.
Local SEO & Business Listings
If you run a local business, optimizing for Google Maps and local search is critical. These tools help with local rankings, customer reviews, and business listings.
• Google Business Profile – Essential for local SEO, managing reviews, and appearing in Google Maps searches.
• BrightLocal – A local SEO tool that helps track rankings, monitor reviews, and audit local listings.
• Moz Local – Ensures your business information is consistent across online directories.
• Yext – Automates local listing management across multiple platforms.
• Whitespark – Helps find local citation opportunities and improve Google My Business rankings.
Where All Great Things Fits Into Your SEO Toolbox
SEO tools give insights into your website, rankings, and competitors—but they don’t do the work for you. Backlinks are still essential for Google search, and that’s where All Great Things gives businesses an advantage.
• We provide a platform for building high-quality, legitimate backlinks that boost your search rankings.
• We ensure content is optimized for AI-driven search, adapting to changes in search behavior.
• We help businesses and bloggers take control of their SEO strategy, combining content creation with link-building in a scalable way.
If you’re relying only on SEO tools without a solid backlink strategy, you’re missing half the equation. SEO success isn’t just about tracking data—it’s about taking action.
Want to build backlinks as part of your SEO strategy? See our plans here.
Need expert guidance? I work directly with businesses to help them implement the right SEO tools and strategies. Hire me here.